Clean, simple and astheticially appealing design and/or logo/UI/UX design will take you a long way!
Ninety-nine percent of the time we have to create logos and UI/UX Designs for our client’s project. Sometimes it can be minor designs but other times it is fairly elaborate and we keep on doing the design until all issues are ironed out. Aesthetic designs are extremely crucial in every project regardless of if it’s a simple website or a complex Customer Record Management (CRM) system. Design is all about first impressions, if the design isn’t done well the whole system can be perceived as horrible, and if it’s done great then more people will appreciate it and it becomes more popular.
Our process when it comes to design is fairly simple. The first thing we do is have the user explain what they are looking for. This is usually the hardest part because words are interpreted differently by everyone so sometimes, we try to get examples of ideas. But once we understand it to the best of our abilities, we provide the user with a mockup and wait for the user’s feedback. Once we get the feedback, we update the design as needed and this process goes on until we get something that is either exactly what the client is looking for or very close to what they are looking for. We provide unlimited amounts of revisions but the revisions must be reasonable. Meaning we shouldn’t need to start from scratch every time we show the client something.
The tools we primarily use are Adobe Illustrator, Adobe Photoshop, Affinity Photo, and Affinity Designer. We have recently started using Affinity Photo and Designer more over Adobe Illustrator unless it is requested by our clients. Once our project is completed, we provide the source files upon delivery in the event the client would like to take those somewhere else. We also provide business card printing upon request. Give us a try, we promise you won’t regret it!